PEP stood for "prize in every package." It was Kellogg's answer to Wheaties, which would have mail in offers printed on the box (which usually required several boxtops along with a nickel or a dime).
Some famous American icons use to promote "Kellogg's Pep" cereal.."The Our Gang"/"The Little Rascals" promoted the cereal back in the 1920's and from the 1940's to 1950.."Superman" promoted the cereal on the radio.
No. What I am referring to are the original Pep airplanes - printed on thin sheets of wood meant to be cut out and glued together as gliders (in The Day they flew great launched off the second floor back porch). I'd like to be able to duplicate some (or many) of these for my own (nostalgiac) entertainment. Mild Bill
I was just the opposite. I preferred Pep to Wheaties, though generally I was a corn flakes or rice krispies eater. Back in the 40's they had Superman premiums.
I hated PEP, but I loved the premiums they put into their packages during and just after World War Two. During the war, the premiums were model fighter plane parts printed on thin sheets of balsa wood which you could punch out and assemble. And after the War, the prized premium were sets of small metal button pins, each one featuring a comics character. In fact, whenever I could scrape together 23 cents (!), I'd buy a box, then dump the cereal and the box after extracting the pin.
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cereal.."The Our Gang"/"The Little Rascals" promoted the cereal
back in the 1920's and from the 1940's to 1950.."Superman"
promoted the cereal on the radio.
Mild Bill
Mild Bill
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